RP Construtora

The Market

RP Construtora was expanding into a new city, aiming to position itself as a top player in a highly competitive market. With limited brand recognition in the region, the company needed a strategic approach to attract and convert high-value leads efficiently.

The Challenge

Expanding into a new market comes with unique challenges, including:

• Brand Awareness: Establishing a presence and credibility in a saturated market.
• Qualified Lead Acquisition: Generating leads that align with the client’s high-ticket offerings.
• Market Saturation: Competing against well-established local businesses with existing customer trust.

Our Approach

To overcome these challenges, we designed a high-impact, data-driven campaign that ensured optimal lead quality and cost efficiency. Our strategy included:

1. Deep Market Research & Targeting:

Conducted in-depth competitor and audience analysis. Identified high-intent buyers and segmented them for personalized messaging. Aligned targeting with local demand trends and seasonality.

1. High-Performance Paid Campaigns:

Launched conversion-focused PPC (Pay-Per-Click) and Facebook Ads optimized for the client’s goals. Implemented A/B testing to refine messaging, creatives, and audience segmentation. Developed retargeting strategies to nurture engaged prospects.

1. Lead Conversion Optimization:

Built a tailored sales funnel to nurture and convert inbound leads efficiently. Provided sales training and scripts to enhance the client’s ability to close deals. Designed a streamlined lead qualification process to focus on the most promising opportunities.

Strategies We Offered

• PPC (Pay-Per-Click) & Facebook Ads – Precise audience targeting for maximum ROI.
• Marketing Strategy – Data-driven positioning and messaging.
• Sales Funnel & Training – Optimized lead management and conversion processes.

The Results

• 27 high-quality leads generated in just 2 weeks
• Over R$6,200,000 in potential revenue
• Successfully positioned RP Construtora in a new market

Through our strategic, results-driven approach, RP Construtora not only broke into a new market but did so with a campaign that delivered immediate and measurable impact. Our ability to combine paid acquisition, conversion optimization, and market intelligence set this campaign apart, proving once again that with the right strategy, market expansion can be both fast and highly profitable.